Ever see an advertisement that is just so mind-bogglingly bad you wonder how someone seriously decided it was a good idea? That's exactly what happened when I saw an advertisement for "Team Ghost" on YouTube.
While I try to use this feature to celebrate the best trailers out there, sometimes we just need to point out exactly when an advertisement fails entirely. I sat there watching the video and I couldn't stop because every second it was getting worse.
So what am I talking about? Coco - Ghost Recon: Future Soldier Team Ghost Video features reality star Coco talking about how "badass" the game is and how much she loves shooting guns in real live and on the Kinect. She's standing there in a skimpy leotard telling us about how much it pisses her off when a guy is better than her. Why does it matter that it's a guy who's better than her? I can't describe it and do it justice, so watch the video and meet me after to discuss. Ready? Break.
Did you just watch that? I'm sorry. I didn't mean to punish you, but this sort of video illustrates a very important point. Gamers are maturing and the industry needs to mature as well. This video isn't how we do it. On one hand, it's trying to pander to women by saying "see? Women play this game too! Just look at her holding a gun!" On the other hand, this video shows the worst side of the sin of idealization I mentioned in this Thinking Thursday post.
Is it possible Coco has a legitimate interest in the game and in gaming? Sure, why not? If that's the case, though, the advertisers wouldn't have dressed Coco in a leotard skimpy enough to make Cammy blush. As a community we need to sit down and let the industry know this cheap pandering doesn't fly.